Home Page

Strategic
Business and Brand Marketing

 

IMJustice Marketing Main Website

Local consumers actively use the internet and other digital platforms to find, connect with,
and use the services of the businesses who answer their problems, issues and concerns..

Does your business provide the answers they seek? Do you fix their pain?
Do you show you understand what they are feeling and going through?
Do you provide any educational information to help in their decision-making?
Is your Marketing giving you the revenue and profit growth you desire?

 

There Are Two Main Components
to ANY Marketing Plan

 

Strategic Marketing vs Tactical Marketing

Strategic Business & Brand Marketing is the content of your message. It’s what you say
and how you say it, including the concepts you choose to focus on, the words and images
you use to communicate those concepts, and the tone in which the message is delivered.
That’s focus here at our main website

Tactical Marketing on the other hand, has to do with the executing the Strategic Marketing,
such as placing ads, building a website, posting, blogging, emailing, and things like that. If
I ask a business owner about their Marketing Plan, the answer almost always comes back
in terms of Tactical Marketing: They send direct mail, run radio ads, create websites, try
their skill at SEO, and more methods. That’s our focus on the other website: Our BLOG

 

The key to effective marketing is to master the “Strategic” side … NOT the Tactical.
What you say in your Marketing, and how you say it, are almost always more important
than the Marketing medium where you say it. Both are important of course, but the real
leverage is in the messaging itself, and that’s the Strategic side of Marketing. In fact,
when a Marketing campaign bombs, the tendency is almost always to blame the actual
Marketing medium like the Social Media site, or the regularity, or time, or audience, etc.
This is the Tactical part of the plan, without any regard to how good or bad the “strategy”
behind that Marketing piece was. Our clients learn how to say things in a way that will
make a profound difference in their Marketing results, leads, and revenue.

We focus on this with 2 different sites for that:
The Business Profit Center … Successful Business Habits

 

FINALLY you’ll be able to quit competing on price, and start selling your product or service
for what they’re really worth. You’ll gain more leads, see an increase in your advertising
response many times over what you get currently, convert a higher percentage of those
leads, and increase your sales. You’ll increase the amount of your average sale, and your
clients that pay, stay and refer will increase significantly. In short, you’ll get a much bigger
bang for your Marketing buck. But maybe best of all, you will FINALLY have total control
over your Strategic Business and Brand Marketing results.

Ready to get started?

 

Dave Smith and IMJustice Marketing

 

Privacy Policy    … Site Map

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email