Business and Brand Marketing
IMJustice Marketing Main Website
Local consumers actively use the internet and other digital platforms to find, connect with,
and use the services of the businesses who answer their problems, issues and concerns..
Does your business provide the answers they seek? Do you fix their pain?
Do you show you understand what they are feeling and going through?
Do you provide any educational information to help in their decision-making?
Is your Marketing giving you the revenue and profit growth you desire?
There Are Two Main Components
to ANY Marketing Plan
Strategic Marketing vs Tactical Marketing
Strategic Business & Brand Marketing is the content of your message. It’s what you say
and how you say it, including the concepts you choose to focus on, the words and images
you use to communicate those concepts, and the tone in which the message is delivered.
That’s the focus here at our main website …
Tactical Marketing on the other hand, has to do with executing the Strategic Marketing,
such as placing ads, building a website, posting, blogging, emailing, and things like that. If
I ask a Business Owner about their Marketing Plan, the answer almost always comes back
in terms of Tactical Marketing: They send direct mail, run radio ads, create websites, try
their skill at SEO, and more methods. That’s our focus on the other website: Our BLOG
The key to effective marketing is to master the “Strategic” side … NOT the Tactical.
What you say in your Marketing, and how you say it, are almost always more important
than the Marketing medium where you say it. Both are important of course, but the real
leverage is in the messaging itself, and that’s the Strategic side of Marketing. In fact,
when a Marketing campaign bombs, the tendency is almost always to blame the actual
Marketing medium like the Social Media site, or the regularity, or time, or audience, etc.
This is the Tactical part of the plan, without any regard to how good or bad the “strategy”
behind that Marketing piece was. Our clients learn how to say things in a way that will
make a profound difference in their Marketing results, leads, and revenue.
FINALLY you’ll be able to quit competing on price, and start selling your product or service
for what they’re really worth. You’ll gain more leads, see an increase in your advertising
response many times over what you get currently, convert a higher percentage of those
leads, and increase your sales. You’ll increase the amount of your average sale, and your
clients that pay, stay and refer will increase significantly. In short, you’ll get a much bigger
bang for your Marketing buck. But maybe best of all, you will FINALLY have total control
over your Strategic Business and Brand Marketing results. I, of course, will gladly explain!
Ready to get started?