Why Video Marketing Is Cost Effective

Why Video Marketing Is Cost Effective

Quality written content and professional photos certainly play an
important part in promoting your business online. Yet, video
marketing is another powerful tool that some companies tend to
overlook because of myths surrounding the high prices that  come
along with it. However, on the contrary, video marketing is a cost-
effective option that local businesses should consider investing in.

The Power of Video

Videos hold a certain power that no other type of online marketing
can offer. In fact, nearly ½ of internet users view at least one video
per day. Along with entertainment videos, a large portion of
online video viewing is tutorials, referrals, product and service
information, educational information, and testimonials.

In addition, 90% of retail shoppers have made purchases based
on helpful videos in which companies demonstrated and/or
advertised their products. Furthermore, the majority of shoppers
who made a purchase after watching a video report that they
still clearly remember the videos that helped them decide
on their purchasing decisions.

What this means for businesses is that given the low cost involved
in creating videos, there is a great chance of the payoff being
significantly higher than what was invested as millions of people
now turn to videos for product and service information.

Video Marketing Isn’t as Expensive as You Think

Since social video networking sites have blown up in recent years,
such as YouTube and Vimeo, it’s now more affordable than ever
to create professional, high-quality videos and easily get them
in front of millions of eyes. There’s no longer a need to hire an
expensive production and advertising company to boost your
videos, as there are affordable marketing professionals who can
guide you and help you see a high return on investment (ROI).

Many businesses are under the assumption that creating a
professional video entails investing in expensive equipment
and pricey editing tools. However, this is no longer true. In fact,
most point-and-shoot cameras today can create the same type
of high-quality commercials that used to cost companies
thousands of dollars. This also applies to editing tools,
lighting, and other equipment needed.

Furthermore, several types of videos can be created without
an actual camera at all. With video marketing, you have an
inexpensive way to reach viewers across the globe.
The Internet has changed the way companies can reach
consumers forever, giving local businesses a successful
chance to create high-quality videos at an affordable rate.