Video Marketing in Polk County Florida – Gain The Edge On Your Competitors With Video

Gain the Edge on Your Competitors with Online Videos

Having a business means having competition; and although
companies can certainly work together to create innovative
ideas and marketing techniques, at the end of the day,
most business owners want to be the #1 in their industry.

This, of course, entails gaining an edge on your competitors.

Online videos have become increasingly popular over the past
few years. Video marketing is quickly becoming a top priority
for businesses that are looking to gain more online exposure.

Consider the following tips that can help you boost your
brand awareness and rise above your competitors.

Start by Setting a Goal
Set specific goals for your videos, and try your best to
achieve them. For example, increasing your brand awareness,
gaining new customers, and multiplying your revenue are all
good examples of what you want you should achieve with online
videos. When you have specific goals set, you’ll have a
mission in mind which will help you visualize the outcome.

Study Popular Videos and Make Yours Better
Once you determine your goals, take time to research the most
popular videos. Although it is OK to research videos in other
industries, pay special attention to the types of videos being
used in your industry. This will give you an idea of the type
of videos that will engage and convert your target audience
into buyers. For example, you may find that tutorials and
product demonstrations work extremely well in your industry.
In that case, you’ll want to make your own tutorials and
product demonstrations that represent your brand and image.

When creating your videos, go the extra step and try to make
yours more interesting than the competition. If you need assistance
or innovative ideas, consider consulting with an experienced video
marketing consultant who can help create interesting, entertaining
video content and market them towards your target audience.

Research Your Target Audience
A common mistake that many business owners make is not
thoroughly investigating their target audience. Researching your
target audience is crucial as you’ll be able to understand their online
habits, age range, demographics, and what they look for in products
and services. Not only that, but you’ll gain insight to what their
complaints are and what they’re most likely to share with others.

To find your target audience, start by narrowing down who your
primary customers and potential customers are. For example, if
you own a nail and make-up salon, there is a good chance that
your target audience is predominately female. Go through a
checklist including age range, gender, and why these people
would want your services.

Then spend time doing market research, such as visiting online
communities where your audience hangs out, and checking out
online review sites. Once you know who your audience is, what
they expect from a company, and what products and services they
are interested in, you can then create powerful marketing videos
catered towards their lifestyle and interests.

Dave Smith
(321) 345-4020
IMJustice Marketing