6 Reasons Online Videos Work So Well

6 Reasons Online Videos Work So Well

If you’re a business owner, chances are you already know that your
company needs a great deal of exposure combined with effective
marketing techniques to be successful online.

Video marketing is a powerful way to reach consumers while at the
same time increasing your online exposure. Whether you’re looking
for added online display or if you’re just getting started, take into
account the following ways that videos can help boost your
company’s online presence:

Search Engines

The major search engines are now indexing videos with the
appropriate keywords. Internet users are no longer limited to
search results containing only web content. In fact, Google places
high priority on videos. What this means for your business is that
if someone is searching for a product, your video may come up,
increasing your exposure. Keep in mind, however, that a video
should always have an SEO-optimized title, a detailed description,
and relevant keywords. This will help get your videos listed high
in the search results.

People Love Videos

With over 3 billion hits a day on YouTube alone, it’s evident that a
lot people like to watch videos. In fact, YouTube is the 2nd most-
used site for searches, trailing only behind Google. Creating your
own videos, whether they are tutorials, product information, or
testimonials, will increase the chances of your online exposure
significantly growing.

Millions of Videos are Shared Online Daily

Whether through emails, texts, or social media sites, millions of
videos are shared daily. Video sharing will continue to grow as
more and more users are sharing videos via smartphones as well.

People Stay on Websites Longer That Have Videos

Website visitors tend to stay longer on websites that have videos.
The longer people stay, the more likely they are to remember your
company. In fact, most viewers will remember your brand and your
key product and/or service features if they find your
videos entertaining and helpful.

Videos Are More Personal

When you create a video, you are giving consumers a more personal
experience than they would get from reading content alone. This will
help boost your online exposure as viewers may feel a better
connection towards your brand.

Videos Attract Visual Learners

Along with the entertainment and personal factors that come with
videos, those who are visual learners will seek out videos before
anything else. Creating and sharing videos allows you reach these
types of people who may have otherwise skipped learning about
your business if you didn’t offer visual content.