Video Marketing Tips, Strategies and Ideas
Why You Should be Using Online Video Marketing
If you are just starting to consider online video marketing, this is a very wise
business decision. If you still are not sure if this is the right decision, check
out these 5 reasons why you should be using online video marketing and
what you stand to gain by making this decision.
#1 Your customers are spending their time watching videos
Did you know that more than 4 billion views occur daily on YouTube? It’s the
second largest search engine with only Google ranking higher. 55% of people
watch at least one video daily and 78% watch at least one video weekly. That
information should have you stoked to get that video up and enjoy the benefits.
#2 Your Competition is Already Benefiting from Video
Did you know that 81% of all senior marketing executives are using
online marketing video? Don’t miss the opportunity that awaits you.
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#3 Video is Easy to Search
When it comes to searching on Google 70% of the top 100 searches are videos.
Consumers are seeking information on products and services and they are ready
to buy when they find what they want. Videos can rank well on YouTube and you
have an optimum opportunity to be “noticed” with online video marketing.
#4 Videos are Educational, Entertaining, and Inspiring
Over 60% of consumers spend at least 2 minutes watching a video about a product
they are thinking of buying. Video is excellent for marketing because it engages
emotions. Viewers can get mad, cry, laugh, and learn. Viewers are far less likely
to walk away from a video than an article because of the visual component.
#5 Your Visitor is Just a Click Away From Buying
More than 40% of shoppers looking to buy will purchase after watching an online
marketing video compared to only 14% after watching a TV ad. When an online
marketing video is done correctly the visitor can instantly make their decision or
purchase from what they have viewed, and that power is what produces the high
Now that you have five good reasons why you should be using
online video marketing, isn’t it time to start creating?