The Power Of Online Videos To Market Your Business

Why You Should be Using Online Video Marketing

If you are just starting to dabble in online video marketing,
this is a very wise business decision. If you still are not
sure if this is the right decision, check out these five
reasons why you should be using online video marketing
and what you stand to gain by making this decision.

#1 Your customers are spending their time watching videos

Did you know that more than 4 billion views occur daily on
YouTube? It’s the second largest search engine with only
Google ranking higher. 55% of people watch at least one
video daily and 78% watch at least one video weekly. That
information in itself should have you stoked to get that
video up and enjoy the benefits.

#2 Your Competition is Already Benefiting
from
Online Marketing Video

Did you know that 81% of all senior marketing executives
are using online marketing video? That’s up 11% from just
two years ago. Don’t miss the opportunity that awaits you.

#3 Video is Easy to Search

When it comes to searching on Google 70% of the top 100
searches are videos. Consumers are seeking information
on products and services and they are ready to buy when
they find what they want. YouTube is the second largest
search engine and so videos rank well and you have an
optimum opportunity awaiting you with online video marketing.

 


 

#4 Videos are Educational, Entertaining, and Inspiring

Over 60% of consumers spend at least 2 minutes watching
a video about a product they are thinking of buying.
Video is excellent for marketing because it engages
emotions. Viewers can get mad, cry, laugh, and learn.
Viewers are far less likely to walk away from a video
than an article because of the visual component.

#5 Your Visitor is Just a Click Away From Buying

More than 34% of shoppers looking to buy apparel will
purchase after watching an online marketing video
compared to only 16% after watching a TV ad. When you
watch a TV ad, you can’t buy right then. You have to
go to a store, log on to the site on your computer,
or make a phone call. When an online marketing video
is done correctly the visitor can instantly make their
purchase and that’s powerful which is why the high
conversion rate.

Now that you have five good reasons why you should
be using online video marketing, isn’t it time to
start creating?