Creating Promotional Videos For Your Business
3 Tips on Making Promotional Videos
Promotional videos can be one of the most effective ways that you
can market your business. You can publish these videos on a variety
of websites – YouTube being the most popular – and you can link to
your website and drive traffic there which could convert into sales.
The whole purpose of a promotional video is to generate interest
in your business but there are some rules that you need to follow
if you want your promotional video to work.
Here are three tips on making promotional videos that
are effective and drive traffic.
1. First, make sure that you’re not creating the same old
boring content that other websites and bloggers are making.
Come up with something unique and original – and most of all entertaining –
so that people who watch the video actually enjoy it. Your message will
be much more effective if you have created a video that they enjoyed
watching. Your message can be humorous, touching or even dramatic,
as long as it’s entertaining. If you aren’t sure if it is entertaining enough,
allow someone to watch it in the real world and look at their reaction. If
they are engaged throughout the whole video it is good enough to post.
2. Keep your video short. If you create long videos that have
too many details, too much information and take more time to watch
than most people want to spend you’re going to bomb at promoting
your business through video. A good rule of thumb for video links
is 3 to 5 minutes. You don’t want to make it any shorter than three
minutes because you probably aren’t getting your message across,
but keep it under five minutes. Look at successful YouTube bloggers
and follow their example.
3. Finally, keep the production value is highest possible.
Don’t use your WebCam and film yourself sitting at home in front
of the computer talking about your product. Instead use a good
camera, create an actual set and research and lighting techniques
so that you’re able to create a promotional video that looks as if
it was produced by a film company. The higher quality that you make
your video – and don’t forget HD whenever possible – the more
professional that people are going to regard your company.
Your script, camera, lighting and background are all vital details
in creating a solid and effective promotional video.