Create A Social Media Buzz For Your Brand

Ways to Create Social Media Buzz for Your Brand

Many businesses make the mistake of focusing on trying
to get a large number of fans and followers – fast and by
any means necessary. But the fact is that “quality” is much
more important than quantity when it comes to building
a responsive, loyal social following.

Getting people excited about your business can be a
great way to drive new sales, whether online or offline.
Social media makes it easy to establish and strengthen
relationships through innovative engagement tactics.

Here are some ways to create social buzz surrounding your
business without coming across as just worried about “sales”:

Hold Contests

A proven way to start building buzz for your business is hold
contests where you give away prizes of significant worth and
value; preferably prizes that are related to your business or
industry. Tell people that they have to follow you on Facebook,
Twitter, and other social media websites in order to be entered
into the drawing for your contests. When the contests are over,
have the winners post pictures of them receiving their prizes;
this way, you can show future contestants that your contests
and prizes are legitimate, which will drive even better results.

Stay on Top of Trending Industry Topics

Social media is the place where your target audience goes to
stay on top of the latest trending topics and news. Keeping
your eyes open to the trending topics in your industry is a
great way to leverage that momentum, engage your audience,
and create buzz. Just be careful; keep it professional and
choose topics wisely because, otherwise, this could backfire
and have a negative impact on your brand.

Promote Your Events

Social media is the perfect platform to display any significant
company events, such as grand openings, special promotions,
and new product launches. For instance, Facebook Events
allows you to send personal invitations to your fans and keep
track of their responses. You can also share photos and
videos with everyone before, during, and after your event
to create even more buzz.



Tell Everybody What You’re Doing on Social Media

Don’t limit your social buzz tactics to your social media
accounts only; spread the word. For instance, tell customers
at your establishment what you’re doing on social media. Send
your email list a blast. Write a blog post about it. There are
limitless ways to get the word out about your social activities.

Without a plan to engage and energize your social media
following, your page could end up abandoned very quickly.
However, by communicating often and staying focused on your
audience, social media is a sure-fire way to grow your business.