Welcome to our Strategic Marketing BLOG …
In our educating and growing the revenue of the Business Owner, we frequently talk about Tactical vs Strategic Marketing. Our BLOG Website is all about the “tactical” side, and this, our Main Website is all about the “strategic” side. The Strategic Marketing of any business or brand is the most critically important.

Make Your Marketing & Advertising POP in Melbourne Florida

There are 5 major components to good advertising copy:

(The order of these is essential to success)

· Command Attention

· Showcase Benefits of Products/Services

· Prove the Benefits

· Persuade People to Embrace the Benefits

· Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

 

imjustice marketing tips strategies and ideas

 

Let’s take a minute to talk about each of these components:

Command Attention:

This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products or services. The headline is the advertisement for the advertisement.

Showcase Benefits:

You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.

Offer Proof:

This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.

Persuade:

You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.

Call to Action:

You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services … something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price … the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

 

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. We can help you with this too. Try our amazing resources or Coaching to learn how to put together great advertisements from some of the best in the business.

 

IMJustice Marketing tips strategies and ideas

 

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email

Brevard County Florida Networking Excellence

Networking is not a dirty word
Just a couple of thoughts

The way to excel is to bring in new clients. Dedicate your time to building specific skills
and change your financial life. Relationship building skills are the most important thing
in networking.

“Dig your well before you’re thirsty.”

This saying means that you have to create relationships with people before you need
to leverage them. At the same time networking is not about creating “fake relationships.”

It’s a matter of finding diverse people who care about your success and then introducing
all those people to each other. This is the very first step to successful networking.

 

 

You have to be constantly building and maintaining connections and
sharing those connections with the people around you.

As an exercise (just an idea), make a list of the 15 people you would turn to if you got
laid off and needed a job. This could be your old professor, your first boss, or even an
ex’s parent with a high power job. Then reach out to these people before you actually
need them. You will rekindle these relationships without needing anything immediately.

Networking is only awkward when you neglect the ground work. Send the texts or the
emails. Make the calls. Find out who your contacts are, what they are good at, and find
out how to introduce them to other contacts.

 

reach your audience with the proper marketing

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email

“The Big 5” in Indian Harbour Beach, Brevard County, Florida

And What Is “The Big 5”?

Website Security, Claiming Your Online Business, Website Speed,
Business Funding, and Marketing or SEO Audits

 

The reasons that any business owner or professional fail to grow their business or brand,
is the fact that with Digital Content Marketing, and staying “relevant” to the search engines,
you MUST be regular, captivating, unique and memorable to your audience. AND, when
their are changes or updates to the “system”, we must capitalize on them, or suffer.

 

 

With IMJustice Marketing, we understand that a local company uses specific marketing
strategies to engage new and potential customers related to their specific community.
Transferring that same marketing activity to the Online Marketing world may bring some
outstanding results that can easily surpass those offline marketing activities.

Local Marketing is an endless process instead of a campaign or event that will end after
a fixed time. In the Online Marketing world, you can use Online Marketing strategies to
do local marketing so you can build your brand awareness in your neighborhood. It is
all about how you can reach, know and interact with your audience as much as you can.

IMJustice Marketing does this with Video, Email, Digital Content, Blogging, SEO, Social
Media, Websites, List Building, Lead Generation, Reputation Management, Online
Directories, Press Releases, and much more. AS WELL AS the updates, changes
and anything related to any algorithm there is. Keep up or suffer the consequences.

WHY?

– Credibility
– Stronger access to local market
– Brand Loyalty
– Accessibility for Mobile Searchers
– Targeting and Personalization
– Increase traffic
– Increase engagement
– Increase revenue

We look forward to our conversation, and
potentially growing your business or brand.

 

 

 

IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204
Indian Harbour Beach, Florida 32937
(321) 622-5756 ….. (321) 312-9455
Dave@IMJustice.net
https://IMJusticeMarketing.com … main website
https://IMJusticeMarketing.com/blog … BLOG

battle your competition with marketing strategies

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email

Critical Compliance Updates You Should Take Care Of

There are changes, updates, and algorithm fixes we all need to be aware of
for our businesses online … Our revenue, profits, and leads are all connected
to the importance of these things.

 

 

 

 

win the war of marketing in your local marketplace

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion.
That’s right, I said it! Shameless!
After all, we are learning from Paris Hilton here.

 

It’s all about self-promotion! Self-promotion comes in many forms and you can use
different tactics to get your name out there. Look at politicians! Talk about self-promotion
and in some not so discreet ways, at that. But, seriously, consider some of the major
superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just
to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew
the answer? Of course! That’s self-promotion. This is the kind of self-promotion we
are talking about. With dignity, class and the knowledge to back it up. If you self-
promote only to prove you don’t really know what you’re talking about, you’re going
to lose business.

 

Natural self-promoters are the former and I want to tell you about the three
major traits they have and use to build themselves and their businesses.

 

The first is position. You need to position yourself around people who can
make
a difference in your life. You need to do this frequently. You need to
wake up every
morning and ask yourself “Who can I meet today who will
make a difference in my
success?” In fact, go a step further, write it in big,
bold letters and tape it on your
bathroom mirror.

 

Also consider:

Who can help me meet my goals? Is it a prospective customer/client? A colleague
with contacts?
An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access.
You need to reach outside your comfort zone and there you will find a
wealth of new connections that will bring you great success.

 

Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit
to bring
 in more business (though, let’s be honest-it wouldn’t hurt) J What
this really means
is how are you different from your competitors and others
in your industry.
What makes you memorable with customers?

 

If you are meeting a lot of people and they don’t remember you once you leave
the room, you have a serious problem! This means you have an opportunity to
present yourself in a more memorable way.

There are lots of little subtle changes you can make.
Reassess your:

Business cards, Company message, Your picture, Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit,
but it really works!) You get the idea. There are lots of little ways you can work
on making your image and business more successful. Also, consider how you
sound on the phone and how you greet people at meetings or other events.
Think about your 30-sec elevator speech.

 

The third trait of natural promoters is repetition. You can’t say it once and
leave it at that. Successful self-promoters say it as many times as they
need until they get a response.
Would you remember a commercial for
Coca-Cola if you only saw it once, no! You see it
over and over and
eventually you head out to the store.

 

You, also, have to make multiple impressions on those you are networking with in
order to build brand awareness. Repetition is in direct connection with positioning.
Once you find people to network with, reach out and find hundreds more who can
help in your success as well.

 

 

be more memorable than the others

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email
1 2 3 4 18