Welcome to our Strategic Marketing BLOG …
In our educating and growing the revenue of the Business Owner, we frequently talk about Tactical vs Strategic Marketing. Our BLOG Website is all about the “tactical” side, and this, our Main Website is all about the “strategic” side. The Strategic Marketing of any business or brand is the most critically important.

Top 10 Reasons You Need SSL Certificates and a Secure Website

Top 10 Reasons You Need Security and SSL

 

Meet the New Industry Requirements
Browsers now display “Not Secure” warnings on  all unencrypted connections.
The CA Security Council reports only 2% would proceed past untrusted connection
warnings and only 3% would give credit card information without the padlock icon.
According to an Ipsos Group 2018 study, 87% of users won’t complete transaction
if they see a browser warning. 58% will go to a competitor to complete their purchase.

 

Gain Visitor Trust & Confidence
Online, your brand reputation is everything. SSL shows visitors their safety
is your priority and provides visual trust indicators that create instant trust.

 

Maximize Conversions
With abandonment rates as high as 75%, you need to do everything
you can to gain visitor confidence. HubSpot reports 84% of people
won’t make a purchase on an unsecured website.

 

Boost Search Ranking & Traffic
Top visibility on search engine results pages is the first step to gaining new visitors.
As of August 2014, Google gives sites with SSL certificates as much as a 5% boost
in ranking.

 

Unlock Popular Mobile Features
Salesforce reports 71% of companies believe mobile is core to their business.
Mobile’s most popular features—geolocation, motion orientation, microphone,
full screen and camera access— require HTTPS to be enabled by most browsers.

 

Google Updates and Secure Websites

 

Speed Up Site Performance
HTTP is being replaced by a newer, faster version, HTTP/2. Encrypted
connections are required to unlock the latest speed and security features.

 

Satisfy GDPR Compliance
GDPR went into effect May 25, 2018, and breach penalties are steep at $20 million
or 4% of annual turnover, which is higher. Plus, there may be additional fines based
on type of breach, data exposed, response, etc. And that doesn’t include damage
to reputation or legal fees. Some of the requirements in this 99-article regulation
can only be accomplished with SSL certificates.

 

Satisfy PCI Compliance
SSL certificates play an important role in meeting PCI requirements.
Here are just a few SSL-related issues that can cause you to fail a
PCI compliance scan if they’re not resolved:
Using expired SSL certificates
Using non-publicly trusted SSL certificates in the wrong areas
Using lower than 256-bit encryption
Using outdated TLS protocol

 

Protect Against Phishing Attacks
According to PhishLabs Q3 2018 report, nearly half (49%) of phishing sites appear safe
to visitors because they use Domain Validation (DV) certificates. PhishLabs reports sites
protected by premium certificates (Organization Validation/OV and Extended Validation/EV)
are 93 – 97% safer than encryption-only DV sites.

 

Minimize Data Breaches
According to the 2018 Global Threat Report, 70% of company’s report suffering at least one
data breach. The first half of 2018 saw 4.5B records stolen (291 every second) and only 1%
were encrypted. Verizon’s Data Breach Investigation Report cites lack of encryption and security
when handling confidential information among the top causes of breaches. If you suffered a
breach, wouldn’t you at least want to make sure the data couldn’t be decrypted? Not having
an SSL certificate increases your risk of a data breach.

 

 

Let me know if I can take care of this for you …
 

Dave Smith and IMJustice Marketing

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Telemarketing or Direct Mail are Not the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage.
I know, the word “telemarketing” might as well be four letters, but there is a way to help customers
feel like they are getting personal attention and keep them from blocking your number!

With the success direct mail marketing has had and the availability of computers, these can be
used as a powerful marketing tool for your success. Telemarketing is best for high priced, high
margin products/services.

Here are the key steps to putting together a highly effective direct mail marketing program:

  1. List all benefits customers will get from the purchase of your products and services.
  2. Pick the single most powerful benefit out of that list.
  3. Build an attention-getting headline around that benefit. Remember to use
    emotion-fulfill the desire to be young, wealthy, desired, popular or successful.
  4. Develop a sales letter using the headline you created to grab attention,
    provide information and motivate customers to act.
  5. Put together supplementary items, such as a brochure, order form,
    reply envelope or note that encourages them to read the letter.
  6. Rent or purchase a mailing list.
  7. Compare cost of mailing vs. cost per order.
  8. Continue to test and refine your direct mail marketing plan.

You can see how direct mail marketing can help you find a local or even country-wide target
market to send letters or postcards to and draw in new clientele and customers. Fine-tuning
your marketing campaign will bring better results and therefore lower the overall  cost of the
campaign.

telemarketing and direct mail

 

 

 

 

 

 

 

 

 

To be successful in telemarketing you need to:

  • Put together a plan, so you know exactly what you want to accomplish
    during the call.
  • Develop a list of topics to discuss and the questions you want to present
    around these topics.
  • Input verbiage checking to see if you are calling at a good time.
  • Include enough questions to keep the conversation interesting, but not too
    many to sound like you are interrogating.
  • Start with broad questions and narrow your focus as the conversation continues.
  • Offer feedback to show them you are paying attention and appreciate their time.
  • Don’t insult their intelligence or manipulate them.
  • Listen first, talk second.
  • Be relaxed and conversational.

Telemarketing doesn’t have to be the trauma it’s made out to be. You can put together an
honest, personal and effective telemarketing campaign that is endearing, informative and
gets the job done. Think of how you would want to be treated on a marketing call. Ask your
friends and family what they hate most about the telemarketing calls they get and work hard
to craft your plan in a better way.

When selling by telephone, you have approximately thirty seconds to convince the customer
to listen to you. You need an opening statement that captures their attention, conveys who
you are, what you want and why the prospect should listen.”
Jay Abraham

It’s easy to see how direct mail marketing and telemarketing can positively affect your
business by bringing in new customers and increasing the level of awareness about your
products, services and company branding. Our FREE test drive offers the resources and
tools you need to work through these processes and put together the best marketing plan
you can.

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4 Reasons to say ‘YES’ to IMJustice Marketing

 

Reason #1:

 

Say YES and we will develop with you and ultimately you will end up with a strategic
sales and marketing plan that essentially lasts forever. Provided you have an open mind
and a willingness to follow the program we will absolutely make you and your company a
more results-based enterprise through this dynamic relationship. Law of nature dictates
highly successful human beings have
coaches …
(Anthony Robbins, Sidney Crosby, Tiger Woods, Wayne Gretzky, Michael Jordan).

 

Reason #2:

 

Say YES and we provide access to information that proven ‘Marketing Super Stars’
use daily as organizing principles to outstanding business success. Fundamentals of
cutting-edge results-based techniques are within your grasp. Success in business is
not a ‘Mystery’… it is a ‘System’… And, as
far as this information goes, it’s an
enormous supply of world-class proven Lead-Generating material. 

 

Reason #3

 

Say YES to join our “ROCKET SCIENCE FREE ZONE!” Many programs are full
of pleasant theories
that sound highly impressive but are difficult or impossible
to employ in the small business space.
You will learn nothing but proven,
practical strategies that can be put into place easily to make
a substantial
difference to your amount of sales, revenue, profits, status, freedom,
and the
ultimate success you enjoy in business/life!

 

Reason #4:

 

Say YES and tap into “The Power of your new Network!” This is an opportunity
to network with
all of our clients, alliances and affiliates over the course of the year…
they are not just any business owners … like you … this is a self-selected group of
high achievers rabidly interested in becoming a
more “results-based” enterprise
and educated on the importance of alliances/joint ventures to
become and remain
massively successful. Make a point of getting to know as many as possible,
joining
in conversations, and progressing to implement proven revenue-growing strategies .

 

Dave Smith and IMJustice Marketing

 

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Is PRICE The Only Way To Determine Who Is Offering The Best Deal?

Please consider this! Next time you’re online, I want you to search out
and compare a few websites. Compare 2 or more moving company
websites, or perhaps fencing contractors, or attorneys, or accountants
or any other professional or service-based business.

THEY ALL LOOK IDENTICAL TO EACH OTHER!!!

 

This explains why so many businesses compete on price.

Think about it, when you go to buy something, don’t you always want the
best deal? Well, when businesses look and say the exact same things,
isn’t price the ONLY way to determine who is offering the best deal?

The following statement is often shocking to business owners, but price
is NOT what customers shop for! They’re shopping for VALUE. Customers
will pay twice the price if they believe they’ll receive four times the value.

Prove this to yourself …

Do you buy all your clothes at Walmart? Do you drive the cheapest car
on the market? If not, why not? Value trumps price every time, but when
all businesses look identical to each other, the ONLY value proposition
left to the customer is the business offering the lowest price.

So, let me prove to you right now that everything you have ever learned …
everything you have ever been taught… and everything you have ever
been told about marketing is WRONG!

Here’s a video I created for you. Trust me when I tell you this may be
the most important video you will ever watch as a business owner.

Click here to watch.

 

It’s a little long… 73 minutes, but I promise you it will be the
BEST 73 minutes you will ever invest as a business owner!

I hope you enjoy it, and next week … I’ll help you begin to market your business
the right way, and watch what happens to your leads and sales once you do.

Click here to watch.

 

Talk to you then.

Dave Smith

Dave Smith and IMJustice Marketing

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