Welcome to our Strategic Marketing BLOG …
In our educating and growing the revenue of the Business Owner, we frequently talk about Tactical vs Strategic Marketing. Our BLOG Website is all about the “tactical” side, and this, our Main Website is all about the “strategic” side. The Strategic Marketing of any business or brand is the most critically important.

2 Step Marketing

Do it Right!

 

I receive postcards all the time. The other day I received a postcard trying to sell me
a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion
of the back of the card. It was extremely hard to read, so hard in fact that I threw it away.

Several days later I received a postcard with 32 words on it telling me that I could get
complete information on unrestricted long distance telephone service for 5.5 cents a
minute with no additional monthly fee by calling the 800 number on the card.

I did call. I got the information, had my questions answered and ordered my long
distance service changed. The company who offered me the long distance service
was using a time tested 2 step selling process:

Step 1.
Generate a lead –
Get me to call their 800 number.

Step 2.
Provide the requested information –
Provided to me on the phone by one of their sales representatives, who was able
to answer my questions and make me feel confident that I could save quite a bit of
money on my long distance bill and that the service would be as good or better.

 

advertising and marketing with postcards

 

What’s So Good About 2 Steps?

It is much easier to create interest (a lead) than it is to get a person through an entire
buying process (a sale). You aren’t getting the prospect or existing customer to part with
any money just yet. You can use postcards to inexpensively promote to your target
prospects and customers and generate leads (inquiries about your products and services)
to then be followed up on and converted to sales.

This 2 step process also helps you to create a list of people who were interested enough
in what you offered to contact you. You can then recontact the one’s who you didn’t
complete a sale with when they first inquired, preferably until they do buy from you.

IMPORTANT: Be sure to get the information you will need to recontact
the people who responded to your postcard offering.

Repetitive follow-ups with the people who contacted you will result in increased sales.
Make it a company policy to follow up with those people who contacted you about your
products and services.

 

The Most Effective Use of Postcards:

The purpose of your postcard’s message is to generate a sufficient level of interest in
the mind of your prospect to get him/her to contact you to ask you about your offer.
You are generating interest, not collecting their money (not yet anyway). That is what
the 2 step marketing process is about. Generating interested prospects and customers
who contact you for more information. Your message needs 3 parts to be most effective:

A clear statement of the biggest benefit of your product or
service (in the long distance example, it was cost savings).

A good reason for them to contact you NOW.

A simple, easy way for them to respond (an 800 number for example).

 

Your message should be short and to the point. Short messages
on postcards produce more leads than long ones.

For example:

Call 800-555-1212 for Your Copy of Our Free Report:
What 99% of Business Owners Don’t Know and Will Never
Find Out About Using Postcards to Explode Their Profits …
Offer ends 5-5-01
(Print a date 3 weeks from your mailing date to create some urgency)

 

Lots of people will respond to find out what they might not know. Don’t forget,
they responded, which is least some interest in the information you have created
a curiosity about. This method works and is sure to produce a large number of
inquiries if sent to your proper market. This 2 Step Marketing process works!

 

Use the tips you have read here to create your next postcard’s message
and
see what happens. You will generate a bunch of leads from people
who are
truly interested in your products and services.

 

Dave Smith and IMJustice Marketing

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email

Would You Like to Transform Your Business … AND Your Industry?

Been keeping up on the news lately? Pretty depressing isn’t it?
Can things get any worse? Unfortunately, yes, they can … and they just might.

 

How did we get ourselves to this point and what, if anything, can you do as a
small business owner to make sure current events don’t have a negative impact
on your business? Is there anything you can to enable your business to sidestep
the current conditions and position your business to not only survive, but THRIVE?

 

transform your business

 

 

What you need to know …

If your business is experiencing tough economic times, the natural reaction is to
“duck and cover.” This means cutting expenses to the bone, including sales,
marketing and training budgets. That is absolutely the WORST thing you can do.

The businesses that thrive in tough economic conditions do the exact opposite. They
recognize this situation as an opportunity … NOT a threat. They know they have an
unprecedented opportunity to capture market share and transform their business and
their industry by increasing their sales, marketing and training budgets … even if that
means borrowing the money to do so.

 

Why you need to know this …

Highly successful businesses turn threats into opportunities. And when they do, they not
only transform their industry, but they also become the dominant player in that industry.

A recent study by McGraw-Hill Research found that companies that maintained
(or increased) their marketing throughout the 1981-82 recession saw an average sale
growth of 275% over the next 5 years! But those companies who cut their marketing
saw paltry sales growth of 19% over the next 5 years.

Now is not the time to retreat. It’s time to move forward with more confidence and
certainty than ever, and that’s why we’ve decided to provide you with complimentary
access to some of our proprietary information specifically designed to help you grow
your business … even in these recessionary times.

 

The cost to you if you fail to act …

Do you know the secret formula that helps you anticipate a changing market?
Do you know how to turn any threat to your business into an unprecedented opportunity?
Do you know how to position your business for maximum success in a changing market?
Do you know how to discover your individual strengths …
and how to use that knowledge to explode your revenue?

Are you ready to learn how to develop these critical skills?

 

You can develop these quickly and easily through the E-Learning Marketing System™
Business Growth Coaching Program. In fact, we want to give you a taste of the expert
content you receive from us as a member in this program.

 

To take a Test Drive on our system visit
The Guided Tour

 

To Your Success,

Dave Smith

 

 

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing … help you get laser-focused on your highest income-producing activities … and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

P.S.S. Also, if this is NOT a good time, visit https://TheBusinessProfitCenter.com and “Opt-in” to
the box on the home page and start receiving world-class strategies and tips right in
your provided inbox. No gimmicks! Just outstanding proven information.

 

Dave Smith and IMJustice Marketing

 

 

Especially covering Brevard County Towns such as:

Melbourne, Melbourne Beach, Sebastian, Merritt Island, Palm Bay,
Cocoa, Cocoa Beach, Cape Canaveral, Titusville, Rockledge, Mims,
Indialantic, Indian Harbour Beach, Satellite Beach, Malabar, Grant,

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email

2 Little Words That Work Marketing Magic in Brevard County Florida

In his classic best-seller, “How To Win Friends And Influence People”, Dale Carnegie’s 2nd chapter is
entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest
and sincere appreciation.

Carnegie said there is only one way to get anybody to do anything — by making the person want to do it.
How can you encourage customers to say good things about you and give you referrals? By giving them
what they and all human beings crave: honest and sincere appreciation.

 

saying thank you to your customers

 

 

The Two Magic Words

The big secret of dealing with people (or customers) is often overlooked or forgotten. It’s simply saying
“thank you” consistently, personally and, above all, sincerely. These two words work marketing magic
because customers want to feel important. Saying “thank you” is an act of kindness, besides. But don’t
say “thank you” for the sake of flattery. It must be sincere. As Ralph Waldo Emerson once said, “You
can never say anything but what you are.”

 

“Thank You” Promotes Referrals

The uncertainty of referrals can be disconcerting. Can you control them? No. Can you influence them?
Absolutely. First you must provide a valuable product or service for customers. (You’re already doing
this, right?) But perhaps you can make an even bigger difference in their minds by your continued
interest after you’ve delivered the product or service.

Each customer has a different level of satisfaction with your products and services. However, all
customers to whom you say “thank you” are satisfied that they’re important to you. This can
determine whether you’ll continue a relationship with them and get referrals.

 

“Thank You” as Direct Mail or E-mail

If you’ve never used direct mail and are considering it, start a thank-you correspondence program.
If you’ve used direct mail or e-mail but haven’t sent thank-you letters or e-mails, start now.

The thank-you letter or e-mail to your customers is targeted (you know them, they know you),
personal and effective. It’s guaranteed to receive a positive response. Furthermore, it’s a pleasant
surprise if it’s snail mail. They see your envelope. They think, this must be something for me to
review, to sign, or worse a bill. Surprise! They’re appreciated; they’re important. And you’re the
one telling them so.

Write a thank-you letter or e-mail at every opportunity. But don’t send one with an invoice
or other correspondence. Always send it separately.

 

Writing the Thank-You Letter or E-mail

The thought behind a thank-you letter or e-mail may seem simple, but writing one can be tricky.
Here are 9 tips for writing a winning thank-you letter or e-mail:

1 .. Keep it brief. A half dozen lines (or fewer) are sufficient.

2 .. Make it sincere. This is crucial. If you aren’t careful, it can sound awkward,
even when you’re trying to be sincere.

3 .. Start with “thank you.” Dear Ms. Johnson (or first name, if appropriate): Thank you for …

4 .. Make the tone warm, but professional. Be friendly, but keep it businesslike.

5 .. Reinforce a positive. Jog their memory of a positive aspect of the relationship.

6 .. Offer your continued support. If I can help, please call …

7 .. End with “thank you.” Thanks again for …

8 .. Use an appropriate closing. Sincerely, Best regards.

9 .. No ulterior motive. Make it a pure “thank you,” otherwise sincerity is jeopardized.

 

Remember: Saying “thank you” is part of building strong customer relationships
over time.
Use these two magic words consistently and watch your repeat business
and referrals grow.

 

Dave Smith and IMJustice Marketing

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email

Generating Leads For Your Business

Is there such a thing as having “too much business”?

Obviously, the answer is “no.”

But are you doing anything to keep a constant flow of new customers coming through your doors?

Hopefully, you answered “yes.”

 

However, if you’re like many busy business owners today, you’re probably not doing all you can.
Lead Generation is a very labor intensive and time-consuming process that a lot of businesses
simply don’t have time for. But it should not be ignored; effective online Lead Generation is a
must when it comes to identifying, locating and driving new customers to your business.

 

What is Online Lead Generation?

 

Online Lead Generation is the first step in the sales process that involves collecting the contact
information of potential leads for businesses. The internet is a great source for Lead Generation simply
due to the fact that most consumers go online to search for products, services, and businesses.

 

 

Lead Generation Strategies to grow your business

 

Why Lead Generation?

What is your business doing right now to drive new customers through your doors? If you can’t
answer that question off the top of your head, you probably aren’t doing enough. Are you convinced
you are doing it right? The way customers find the products, services and business they want has
changed. Today, most people go online first. But if your business doesn’t know how to effectively
connect with these warm or hot leads, you need the help of someone who does.

 

 

That’s where an effective Lead Generation Strategist comes in.

 

With effective Lead Generation campaigns that will drive enormous
amounts of new customers to your business, you can expect to:

Receive a steady stream of fresh targeted leads

Spend less time qualifying and prospecting leads

Stay focused on retaining your existing customers

In today’s competitive market, it’s not enough to simply survive. If you want to flourish,
you need to implement innovative Lead Generation strategies that will help grow your
customer base and ultimately your bottom line.

 

What an Effective Strategist Does

 

They create, launch and maintain customized Lead Generation strategies that drive new customers
to businesses just like yours. They locate prospects and direct them to your sales funnels via
multiple points of entry. They target “ready to buy” opportunities, as well as prospects who may
not yet be familiar with your products, services or business. And the methods used to achieve,
are usually quite different from what you have seen before … Or everyone would be huge
successes … They are fairly good at keeping your sales funnels full so you can have the
“winning edge” over your closest competitors.

 

Are You Ready to Get Started Doing This
the RIGHT Way? Or a BETTER Way?

 

Online Lead Generation isn’t just a luxury anymore; it is a necessity. If you aren’t
actively driving a continuous new stream of prospects to your business, you could
be headed for trouble. Let someone who knows what they’re doing handle it for
you while you do what you do best – which is running your business.

Contact us TODAY, or start getting outstanding world-class strategies, tips and ideas at
https://TheBusinessProfitCenter.com or https://SuccessfulBusinessHabits.com
There is no cost to check it all out!

Please share! And we await your comments and questions
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on Tumblr
Tumblr
Pin on Pinterest
Pinterest
Digg this
Digg
Share on StumbleUpon
StumbleUpon
Share on Reddit
Reddit
Buffer this page
Buffer
Print this page
Print
Email this to someone
email
1 2 3 20